about us
a natural desire to be beautiful
working towards a greener planet
Who hasn't desired to be naturally beautiful!
As Foundation Of Natural Beauty's founder Elizabeth Roe, I am no exception to this desire to be naturally beautiful.
After struggling with sallow skin, spots, and dark circles around my eyes that made me look like my part time career was as a boxer, I believed I had tried everything beauty wise.
Then I stumbled across organic natural skin care, and in a moment I was hooked! From my first tentative experience with organic soap (do I get bubbles I wondered) to the joyful experience when my own mother commented on my lack of dark circles (that had been there my whole life according to her) It has been a wonderful journey, and after experiencing such fantastic results with my own skin, I wanted to pass on this passion, this love and joy that can be natural beauty.
From this desire to be naturally beautiful (or at the very least get rid of the dark circles) there came another desire, that of to be kind to my skin and give it the care it needed, not from using chemicals and animal parts on it, but from the very nature that surrounds us.
And from these desires came the belief that natural organic skin care is the future of beauty, and the belief and determination to bring organic natural beauty into the mainstream beauty industry, making it not less about being organic and natural but also making it about being just naturally beautiful, and caring and kind to where we all live. Our skin and our planet.
Natural beauty surrounds us. From the people who share our life to the mountains, rivers, trees and flowers that are part of our landscape.
Dawn in Springtime through the office window
Our Ethics
We will not be involved or do business in any way with companies that are known to us be involved in anything dangerous to the planet, the population of the planet, it's wildlife, or the environment. We believe in creating a more ecologically sustainable lifestyle and working environment, minimising enviromental damage to the planet and welcome renewable energy sources and support the movement towards eco-friendly energy.
Animal Testing
We believe in not using animals for testing in any way and are opposed to cruely to animals in any manner.
Our Products
As a company we are working towards creating a more organically aware approach to skin care products, cosmetics and body care products by highlighting the damage done to skin by unnatural, synthetic and chemically laden skin care products, cosmetics and body care products. The products we stock are from companies and are brands that we know, trust and recognise to be of like minded individuals to ourselves, who are committed to creating quality skin care products, that are organic, natural, sustainable and ecologically sound.
Recycling
We reuse all of the polystyrene chips used in goods delivered to us in parcels we send out, and in general attempt to recycle all of the packaging materials that come into our office. We also recycle the plastics, glass and cardboard which come to our office.
Office Policy
Also as a company we are working to minimise print-outs wherever possible in our office in order to save paper. We also shred all the waste paper that we produce and use it as part of our packaging.
Our Energy Usage
Our well insulated offices have been constructed to maximise solar gain and are heated by renewable energy resources exclusively passive solar gain and wood fired heating.
